Founder / CEO

ADAM HEWISONBorn and raised in England, Adam Hewison is an inventor, entrepreneur, author, speaker and investor. He was formerly a floor trader and member of several major exchanges, including the International Monetary Market (IMM), a division of the Chicago Mercantile Exchange; the Index and Options Market (IOM) in Chicago; the New York Futures Exchange (NYFE); and the London International Financial Futures and Options Exchange (LIFFE).

Adam is the author of "Right on the Money, The Definitive Guide to Forecasting Foreign Exchange Rates" and numerous other financial ebooks and web videos. Adam was a frequent guest on CNBC and Bloomberg TV as a market expert. Adam has been interviewed by the financial press, including The Wall Street Journal, Investor’s Business Daily, the Financial Times, Reuters, Dow Jones and the Associated Press, for his views on the market.

Adam founded in 1995 and was a champion of using the web as a delivery mechanism for financial quotes and charts. In addition to, Adam created using his proprietary “Trade Triangle” technology. 

Adam has recently retired from the financial world to devote his time and energy into his passion for envisioning and creating BelieveCare, a registered non-profit that produces believe toothpaste. Having lived in Switzerland, Bermuda, New York City, Chicago and Maryland, Adam and his wife now call the beautiful state of Maine; home.



Founding Team Member

Living in beautiful Maine with his wife and two daughters, Reed Allen is a dynamic entrepreneur known for thinking outside the box. He is the founder of Palms Creative, a marketing and design studio, as well as instant latte brand LIV, which makes tasty beverages that you can enjoy at home just like in a café. He also helped start R.E.D.D. Bar, a healthy snack company that cares about making people feel good.

Outside of work, Reed loves doing things that make him happy. He's into art and design, and he really enjoys going for hikes in the pretty Maine landscapes. When he's feeling adventurous, you might even spot him skateboarding around. Reed Allen's story is all about having creative ideas, caring about making things better, and having a lot of fun along the way.